THE STORY OF JUSTBLiSS
JUSTBLiSS was born during a hard winter—both outside and within for Ansulene, our Founder. After moving from Port Elizabeth to Bloemfontein, everything changed. The cold was unfamiliar. The garden, once full of life, withered under frost. And so did she.
That first winter brought more than just the loss of plants—it brought a deep, quiet depression and a sense of purposelessness. Life had been full of responsibilities, work, and giving to others. But somewhere along the way, she had stopped caring for herself. The days felt heavy. Joy felt distant. And the question “What now?” echoed louder than ever.
It was in this season of stillness that something shifted. Watching the garden die taught her something simple but powerful: when we stop nurturing what matters—whether it’s our plants, our bodies, or our souls—things begin to fade.
So she began again. Gently. Slowly. With natural soap. With one facial oil. With warm water, scent, and softness. Not a shelf full of products—just one small ritual at a time. And in those moments, she found something she hadn’t felt in a long time: a sense of self.
From that quiet return came the seed of something new: JUSTBLiSS—a beauty and wellness brand rooted in natural simplicity. Not flashy. Not complicated. Just real, plant-based products made with care, for skin, hair, and home.
JUSTBLiSS is the only brand in South Africa to use hemp seed oil as its signature ingredient in almost everything. Known for its calming, balancing properties—especially for problem skin—it reflects everything she believes in: honest care, gentle strength, and the healing power of nature.
JUSTBLiSS is more than self-care. It’s a reminder to return—to yourself, to the earth, and to what really matters. And today, that return has become her vision. She wants others to feel the difference too-to slow down, go back to nature, and discover how simple, honest care can bring life back to your skin, your home, and your spirit.
You can also watch the video of How JUSTBLiSS started HERE..