Why Natural Products?

There’s a lot of hype about going natural: natural foods, natural clothing, natural skincare… What does natural really mean? Is it better for you? Why should you care? As with anything, it is more important to know what is in your product than it is to buy solely based on marketing words, such as “all natural”. Natural soap and body care products are no exception.

Let’s look at why it’s important to use natural soap.

What goes in your natural soap matters because it goes on your body. Your skin is the biggest organ of your body, delivering what is absorbed to the bloodstream and beyond. While synthetic soaps may be formulated for hydration, softness, or cleanliness, the list of ingredients may contain substances which can cause more harm than good. The addition of natural ingredients, such as shea butter or olive oil do improve your skin naturally, but there are additives being absorbed with the good-for-you ingredients. What gives?!

Natural soap’s components are fairly simple: caustic salt (lye) & fat. It’s a cool combination of chemistry and consideration. While the foundation of soap begins with those ingredients, there are many possible additions that can aid in specific results. For example, goat’s milk can be added to deliver vital nutrients to your skin. It is prized for its soothing abilities as well. Another highly prized ingredient is honey. Antibacterial and restorative, honey is full of vitamins, minerals, amino acids, and enzymes.  We’ve created Cleopatra, a handmade soap crafted for those with highly sensitive skin, eczema, and psoriasis. . 

While natural soap is usually designed with plant or animal-based ingredients (ours are always cruelty-free), detergents are usually synthetic in composition. Detergents are used in everything from laundry soap to liquid hand soap. Although surfactants, a major component in liquid soaps, were designed to remove dirt and oil, they strip away skin’s natural oils meant for protecting and hydrating the skin. To replace the oils removed, synthetic moisturizers like silicone may be added back in. The concern is the harsh detergents, fillers, foaming agents, and synthetic perfumes added to these kinds of soaps. Examples of these ingredients are Sulfates, Synthetic Fragrance, Parabens,  Phthalates, etc.  This toxic cocktail can be harmful beyond stripping the moisture from your skin. From known to carcinogens (potential to cause cancer) to endocrine (hormonal) disruptors, the limited regulations on the cosmetic or health and beauty industry means that you must act as your own advocate.

Advocating for yourself becomes difficult when marketing may persuade you to think a product is safe.

It’s important to know what certain labels mean, what they can include, and what they may not include. One great example is the word “hypoallergenic”. According to the FDA, the word hypoallergenic can mean whatever the manufacturer wants it to mean; no proof is required by the regulatory agency.(1) Words like natural can even be a whitewash. The only way to know what is going in or on your body is by researching ingredients and company standards.

At JUST BLiSS SOAP, we are always upfront about what we add to our natural soaps or anything else that bears our label. But we’re not about cutting costs in order to gain more profit. All ingredients are printed on our labels, so that you can know that what you put on yourself, and your loved ones.

We want you to be a JUST BLiSS SOAP fan because you know that you’re choosing products that are good for your body. Our handmade soaps were born out of personal journey of healing.... Choosing a natural soap for either your own skin regime or your family's, is easy with JUST BLiSS Soap. We’re intentional about what goes in our products and on your loved ones. We want to educate and empower you to make decisions that lead to a more natural lifestyle. 


1. https://www.ewg.org/news-and-analysis/2018/01/natural-or-organic-cosmetics-don-t-trust-marketing-claims