WHY SUPPORT LOCAL? Through the eyes of a small business owner
By now we have all heard the saying, Support Local and Local is Lekker but have you ever wondered why you should embrace this mindset? Perhaps owning big name-brands and imported wares is your thing, following the who’s who and trend setters from across the ocean. The truth is, it does nothing to support local artisans, creators and entrepreneurs whose survival weighs on local customers supporting them.
SHIFT TOWARDS CONSCIOUS CONSUMERISM
To understand the importance of why we need to support local, we first have to understand what actions conscious consumers can take. More customers are asking conscientious questions before investing in a product. You might be asking yourself, why these relevant questions? We are human beings and experience life through senses and feelings. Emotions play a large part of daily life choices connecting with your local business/ brands story influences our buying decisions.
HERE AS SOME OF THE QUESTIONS YOU CAN ASK"
- How a product was made
- Where the materials & ingredients were sourced
- Is the packaging sustainable
- Who is the maker of these product?
When you shop local you get to meet the person behind the brand/business, this provides real human interactions. Speaking to the person who made the product, getting to know their story and HOW they made the product deeps your appreciation for the product you buy and enjoy. A human connection outweighs a robot encounter as well as any imported product connection you will ever encounter!
Shopping local = equals health
The more you buy locally grown produce the fresher it will be. Fresher meal ingredients mean a healthier lifestyle. Even if a you don’t have local farmers market nearby, supporting your local grocery store who purchase produce directly from famers in your community can positively impact your health and wellbeing. Furthermore, shopping for locally made products can be beneficial for your health too. A local purchase has not travelled thousands of miles to get to you. In turn this reduces its carbon footprint and environmental impact.
Community- based approach
Choosing to purchase from community-based businesses circulates wealth within your local economy. It also retains the quaint individual identity of that area. Sustaining vibrant town centres which accommodate the unique offerings that its bakers, boutiques, grocers and other small shop owners provide. Small business owners in turn employ members within their community, boosting development and strengthening relationships.
THINK LOCAL next time you reach for something on the shelf, or better yet seek out your local business or small business owner. Conscious adjustments like these play a HUGE part in the survival of small businesses. Who knows, you may even find some great products and services while helping to build a stronger and successful community around you! :)