You have heard all these positive things online about face serums and are finally ready to use them, but aren’t you sure how? Then you are in the right place. Here we will offer you guidance from an application to quantity and order of use in your skincare routine. Serums are tiny vials of goodness that will enrich your skin with different properties as you want to care for skin concerns like dehydrated skin, uneven skin tone and dark spots, and enlarged pores.

Face serums are light and easily absorbed into the skin; that’s why most people choose to use them to target various skin issues. Once you apply a serum, it doesn’t feel like it’s clogging your pores or is weighing you down. That’s because they have small molecules that easily penetrate the skin leaving you feeling light.

When Should I Apply Face Serum?

The best time to apply your face serum is after cleansing and toning your face. It is important for your serum to go in after facial products that are thin and allow it to penetrate the skin easily providing you with desired benefits.

How Often Should I Use a Face Serum?

It is safe to apply a face serum at least twice a day at the beginning and end. But before you do this, observe the instructions on your specific serum to know how often you should use it. Also, some serums aren’t good when applied during the day. Check the instructions for how to best use your serum for this information.

How To Use Face Serum

When applying facial products, the rule is to start with the thinnest ingredients to the thicker ones.

Step 1: Deep Cleansing Facial with Cleanse, Exfoliate, or Mask

Before you think of applying your face serum, wash your face and exfoliate it (if it’s your exfoliating day). Cleaning the face means that you are clearing out the pores, while exfoliating also removes debris, giving the serum more surface area for proper absorption into the skin. If it’s not your exfoliating day, you can cleanse your face with one of our Powder To Foam Cleanser

Step 2: Tone Your Skin

After cleansing your skin, use a toning mist (or pure hydrosol) before using your serum. Spritz your toning mist on your skin and press gently to increase its permeability into the skin.

Step 3: Apply a Face Serum Correctly

After your toning mist has settled in, you can now apply your face serum. For most serums, you’ll want to use 2 to 3 pumps for your face, neck, and decollete. You’ll want just enough to cover those areas but also, hold yourself back from lathering on too much face serum. Remember that serums have potent active ingredients that readily absorb into the skin, meaning too much can irritate the skin. Smooth out the product and let it absorb on its own. There is no need to rub it in. Give the serum just a couple of minutes to absorb into the skin.

Step 4: After a Few Minutes, Apply Moisturizer

After applying your serum (and as your serum is still damp on your skin), it’s time you apply your facial oil (if using a separate oil and not the JB Miracle facial Oil. Facial oil or moisturizer helps trap in the moisture, retaining the efficiency of the serum by locking it in. your skin will remain hydrated throughout the day.

Step 5: Sunscreen Protection

It is best to finish your skincare routine with sunscreen (in the morning). The sun can cause problems on the skin, and an excellent sunscreen will help protect your skin from that UV damage, preventing the formation of immature wrinkle lines.

How Much Face Serum Should I Use?

Face serums have high percentages of great active ingredients, meaning that a bit of product goes a long way. When applying serum to your face, ensure you cover the whole facial surface with a thin product layer. Don’t forget your neck and décolleté. You will most likely need between 2 to 3 pumps of the magic liquid. 

More Tips For Using Face Serums

Patch Test Serum

Serums are highly concentrated and quickly deliver their active ingredients into the skin. That property could earn them a top rank for dealing with skin concerns. But if you have never used the specific serum, you need to test the product on the back of your hand or some other part of the body (like behind the ear) to ensure it won’t hurt your face, especially if you have sensitive skin.
To know if you are allergic, you will experience bumps, redness, and itchiness in the area. If you witness any of these signs, it means the serum isn’t something you would like to try out. You might need to find a better fit.

Store Your Serums In a Cool and Dry Place

Serums contain active ingredients that quickly become inactive if you store them poorly. Avoid areas with a lot of moisture or areas that are too warm.

Avoid Serums with Fragrances and Color

When choosing products, we tend to get attracted to them because of their colour and how they smell. When it comes to serums, you should always be sure to choose one using pure essential oils for the scent profile, and avoid any with “fragrance” listed in the ingredient list. Synthetic fragrances and colours could irritate your skin and hinder the absorption of the ingredients in your serum.

Sleep On a Satin Pillowcase Cover

While satin is luxurious, it is better for your skin. Unlike a cotton pillowcase, a satin one won’t absorb your serum, letting it stay put throughout the night. To further ensure your skin soaks up the serum, stay up for ten minutes after applying the serum before getting into bed. Another advantage of satin is that it doesn’t cause crease lines on your skin like a cotton pillowcase does when you sleep.


Using a serum is an essential part of your skincare routine, and knowing how to use it to maximize its benefits is very important. The above tools and tips of serums will help improve your skincare regimen by making the best out of your serums. Once you apply your face serum correctly, you will have hydrated skin since all the other products put over the serum help maintain its properties. 


Frequently Asked Questions

1. Can I apply serum directly on face?

Yes, you can apply the serum directly to your skin after cleansing it. After applying serum, you can now follow it up with a moisturizer then sunscreen.

2. Should I wait between serum and moisturizer?

You should wait, but not for too long. The serum takes a few seconds to absorb, so you can wait between 30 seconds to one minute before you apply your moisturizer.

3. Can serum be used alone?

No, you should also apply moisturizer to your face after the serum to help seal in the serum for maximum benefits.

4. Can I use two serums at the same time?

Yes, you can. If you have more than two serums that you love, it’s better to pair two for your morning routine and the other two in your evening routine. Limit two serums for a routine.

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