OUR BRAND JOURNEY: THE JUSTBLISS TIMELINE

Our Journey: The JUSTBLISS Timeline

2019 – The Beginning of JUSTBLISS
JUSTBLISS was founded by Ansulene Prinsloo after a personal journey of rediscovering the healing power of nature. What started as a therapeutic process of creating natural products evolved into a mission to share the benefits of holistic beauty and wellness with others.

2020 – A Year of Testing and Formulation
Like many businesses, we were impacted by the global pandemic in 2020. During this time, we focused on testing, refining our formulations, and perfecting products like our soap and Rooibos Tea Body Butter. Though much of the year was quiet, it was a time of preparation for what was to come.

January 2021 – Official Launch
JUSTBLISS officially launched in January 2021, with a carefully curated range of natural beauty and wellness products. After months of development and testing, we were ready to introduce our brand to the world.

July 2021 – Website Launch
In July 2021, we launched our website, a personal accomplishment by our founder, Ansulene Prinsloo, who built the Shopify site from the ground up. It took three months of dedication to complete the site, and it remains a proud achievement. The website allowed customers to explore the full range of JUSTBLISS products from the comfort of their homes.

2022 – Attending Major Markets and Festivals 
In 2022, we took a major step by attending some of the biggest markets and festivals across the country. This was a significant milestone for us, as it marked the first time we ventured outside of our hometown, Bloemfontein, to share JUSTBLISS products with a broader audience. These events helped expand our presence and introduce our brand to new customers.

March 2023 – Solar Power Installation
After facing frequent loadshedding in 2023, which significantly disrupted production, we installed solar panels at our premises. Today, we are incredibly thankful for this addition to our studio, which allows us to continue crafting our products without interruption, using clean, renewable energy.

April 2023 – Opening of the TinyShop
We proudly opened the doors to our retail outlet, the TinyShop, on April 20, 2023. This space allows us to connect directly with our community, offering a personal experience where customers can explore our products and discover the care behind every formulation.

.2024 – Rebranding to JUSTBLISS Naturals
In 2024, we rebranded from "JUSTBLISS Soap" to "JUSTBLISS Naturals" to reflect our evolution beyond soap into a full range of beauty and wellness products. Along with the name change, we redesigned our labels to feature leaves, symbolising our deeper connection to nature and the essence of who we are today.

The Future – Continuing Our Commitment


As JUSTBLISS continues to grow, we remain committed to our core values of sustainability, transparency, and offering high-quality, handcrafted products. We look forward to expanding our product lines and sharing our mission of plant-based beauty and wellness with even more people.