OUR BRAND JOURNEY: THE JUSTBLISS TIMELINE
Our Journey: The JUSTBLISS Timeline
2019 – The Beginning of JUSTBLISS
JUSTBLISS was founded by Ansulene Prinsloo after a personal journey of rediscovering the healing power of nature. What started as a therapeutic process of creating natural products evolved into a mission to share the benefits of holistic beauty and wellness with others.
2020 – A Year of Testing and Formulation
Like many businesses, we were impacted by the global pandemic in 2020. During this time, we focused on testing, refining our formulations, and perfecting products like our soap and Rooibos Tea Body Butter. Though much of the year was quiet, it was a time of preparation for what was to come.
January 2021 – Official Launch
JUSTBLISS officially launched in January 2021, with a carefully curated range of natural beauty and wellness products. After months of development and testing, we were ready to introduce our brand to the world.
July 2021 – Website Launch
In July 2021, we launched our website, a personal accomplishment by our founder, Ansulene Prinsloo, who built the Shopify site from the ground up. It took three months of dedication to complete the site, and it remains a proud achievement. The website allowed customers to explore the full range of JUSTBLISS products from the comfort of their homes.
2022 – Attending Major Markets and Festivals
In 2022, we took a major step by attending some of the biggest markets and festivals across the country. This was a significant milestone for us, as it marked the first time we ventured outside of our hometown, Bloemfontein, to share JUSTBLISS products with a broader audience. These events helped expand our presence and introduce our brand to new customers.
As JUSTBLISS continues to grow, we remain committed to our core values of sustainability, transparency, and offering high-quality, handcrafted products. We look forward to expanding our product lines and sharing our mission of plant-based beauty and wellness with even more people.